Online Marketing for Travel & Lifestyle brands

With a strong background in travel, tourism and hospitality, Smart Octopus provides clients with the edge to succeed online through captivating online strategies, including both website design and the world of social media.

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Drop us a line anytime, and a member of our team will respond to you as soon as possible

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How we can help you.

Online Strategy

Do you want more bed nights, attendance at an event, or increased traffic to your daytime café? Streamlined strategy is vital in translating your company’s key objectives into actionable steps online.

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Social Media Management

Not only do you have to have a presence, but you also need to actively monitor these ongoing conversations, and engage fans in building brand loyalty, trust and showing off your human side.

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Website Development

As the primary online face for your business, a well-crafted responsive website can help you gain credibility, enables your customers to learn more about you, and get in touch at the click of a button via your email or online contact form (super for customer service!).

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Online Collaboration

Smart Octopus loves Online Networking – its value lies in opportunity sourcing in complimentary industries for your brand.


Our Blog

Make Flexibility a Habit

Over Christmas, we wanted to visit a great-looking family restaurant. We tried to call them for a reservation – they’re 45 minutes away, so you don’t really want to show up announced to find out they’re full – but their landline wasn’t connecting. We then... read more

Social Media Synergy Think Tank Blah Blah

Remember when ‘think tank’ was a big buzzword ? Or heaven forbid, ‘synergy.’ Yup, the generation of the textbook. People didn’t learn marketing in the here and now, watching it grow and transform. There were thick manuals, not blogs. And if you thought you knew what... read more

We would like to thank you for the wonderful service you have delivered to Stanford Tourism over the last two years. You and your team, Simone and Yolika, have been a huge boost to tourism in Stanford. We would like to thank you for helping putting Stanford on the map! Mike Hilton

Chairman, Stanford Tourism

Smart Octopus’ dynamic team has managed our social media presence across several platforms since 2011. Their insight into the trends and mechanics of new media and their ability to operate in an ever changing technological landscape have rapidly developed our online presence. The ability to respond to client queries quickly and interact meaningfully has added value to the brand. Moreover the Smart Octopus team is proactive, often suggesting new campaigns and attending strategy sessions to keep us up to date with the latest developments. Carolyn Martin

Owner, Creation Wine

Hallo Melanie, Thank you very much. This [winter campaign] was in my mind a great campaign to create awareness for Drakenstein region Miranda van Breda

Senior Tourism Officer, Drakenstein Local Tourism Association

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