by Smart Octopus | Jan 26, 2016 | Social Media
OBJECTIVE what your primary purpose is for your Facebook page. EG: raising brand awareness, enhancing customer service, building database, driving traffic back to your web, create a community! DESIGN Once you’re clear on the objective(s) of your platform, the design...
by Smart Octopus | Jan 25, 2016 | Social Media
Over Christmas, we wanted to visit a great-looking family restaurant. We tried to call them for a reservation – they’re 45 minutes away, so you don’t really want to show up announced to find out they’re full – but their landline wasn’t connecting. We then...
by Smart Octopus | Jan 25, 2016 | Social Media
Remember when ‘think tank’ was a big buzzword ? Or heaven forbid, ‘synergy.’ Yup, the generation of the textbook. People didn’t learn marketing in the here and now, watching it grow and transform. There were thick manuals, not blogs. And if you thought you knew what...
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