Get to know us
At Smart Octopus, we strongly believe in the human approach – ironic for sea creatures, we know. But being authentic in our efforts means being responsive, not reactive, and spending the time to get to know the various communities and audiences we engage with.
We have worked with the travel and lifestyle industry for over fifteen years and understand the unique challenges of communicating with the family looking for an affordable break away, to the high-end couple looking to unwind in a 5-star lodge. In between you have the coffee hunters, the wine connoisseurs, the adventure junkies and all the other interesting and varied audiences that fall in love with South African Travel. And most importantly, we know how to reach them on the platforms they’re engaging with on a daily basis. We realized that many companies have neither the time nor the resources to be active on many of these platforms on a daily basis and in today’s technologically advancing world an effective online presence is vital in the development of any business. When creating and working with online communities, we believe that you need to sell your story more than you sell your product. The online communities and users have evolved and seek more and more authenticity behind the platforms than ever before, we believe in creating real time human interactions and engagements in order to build and cultivate your online presence. Social media is a great way to create followers of your brand and natural ambassadors who will spread your name and story via word of mouth as well as through the multitude of online platforms available. User generated content (UGC) is becoming far more effective and credible than your own content. We work with several leading platforms as well as smaller niche platforms which may be suitable for clients individual requirements.
Meet & Greet
Planning & Strategy
Implementation & (Re)Evaluation
Owner, Strategy & Business Development and Traffic Control
An advocate for milkshake dates, being human and all things creative
Online Strategist, Content Writer and Opportunity Finder
Lover of yarn, cats and Gravity Falls. Quotes movies and songs randomly in discussions, because that’s the way it is.
Platform Manager and Multitasker
Always online Social Media muggle. I love being fit, good food, wine, road trips and taking pics of it all.